Who is it for?
Businesses launching or refreshing a brand, or connecting their logo, packaging and communications.
Brand identity & design
Brand identity & design.
Turn a good idea into a recognisable brand.
Whether launching or refreshing a business, we connect naming, identity and packaging around one clear idea.
Let’s talk about this serviceWHAT IT BRINGS
A distinctive and usable visual language across every touchpoint.
What can we do together?
- Positioning and creative direction
- Naming and logo where needed
- Colour, typography and visual identity
- Packaging and label design when included
- Brand guidelines and production files
These are possible areas of work. Included deliverables, revisions, timing and fees are confirmed in your proposal.
01RELATED WORK
See our thinking
in the work.
Brand identity & design
Turn your needs
into a clear project.
What do we need from you?
Your offer, audience, intended applications, existing files and any print dimensions.
How do we proceed?
We agree a creative direction, develop the identity and apply it to the selected materials. Delivery files and usage guidance are specified in the proposal.
What determines the cost?
Application count, product variants, naming needs and revision scope. Printing and third-party licences are considered separately.
Start by sharing your goal and current situation. Deliverables, timing and fees are confirmed in a written proposal.
Request a proposalREAL PORTFOLIO, TANGIBLE DELIVERABLES
See the work.
Make your decision.
BEFORE YOU DECIDE
A closer look
at your questions.
Brand & design · 2 min
How to prepare for a corporate catalogue design project
Corporate catalogue design involves more than placing product photographs on pages. Categories, technical information and the sales team's workflow need to work together. A printed catalogue and a digital file may serve different purposes.
Brand & design · 2 min
Logo or brand identity: what does your business need?
A logo is a brand identifier. An identity system explains how that mark works with colour, typography, imagery and applications. Start with the materials your business will actually use.
Brand & design · 2 min
What belongs in a new business brand identity package?
A new business identity package should help the company appear consistent where it first meets customers. Prioritise a usable logo system, colours, typography and necessary templates rather than a long list of unused applications. The first three months of actual use provide a useful starting point.
BEFORE YOU DECIDE
Related guides
Brand & design · 2 min
How to prepare for a corporate catalogue design project
Corporate catalogue design involves more than placing product photographs on pages. Categories, technical information and the sales team's workflow need to work together. A printed catalogue and a digital file may serve different purposes.
Brand & design · 2 min
Logo or brand identity: what does your business need?
A logo is a brand identifier. An identity system explains how that mark works with colour, typography, imagery and applications. Start with the materials your business will actually use.
Brand & design · 2 min
What belongs in a new business brand identity package?
A new business identity package should help the company appear consistent where it first meets customers. Prioritise a usable logo system, colours, typography and necessary templates rather than a long list of unused applications. The first three months of actual use provide a useful starting point.
Explore by business need
Identity, packaging and web for product brands
Your product is ready. Help customers understand it, recognise it and find where to buy it. We plan identity, packaging and digital presentation together for independent brands.
Explore the scopeAdvertising, design and web for textiles and apparel
Explain what makes your collection different through fabric, use and brand language. For manufacturers and apparel brands in Türkiye and abroad, we treat wholesale buyer presentations and consumer experiences as distinct needs.
Explore the scopeFROM TÜRKİYE, OPEN TO THE WORLD · Brand identity & design
Brand identity and corporate design
We design the first impression of a new venture or a refreshed identity for an established business. Logo, colour, typography and brand applications form a connected system. Deliverables depend on the digital and printed materials you need.
Pare is a design and digital agency registered in Istanbul. We can collaborate with businesses in Türkiye and abroad through Turkish or English meetings, shared files and planned approvals. Share your needs so we can agree deliverables, timing and budget.
Brand identity & design · Discuss a proposal04HOW WE WORK TOGETHER
Less uncertainty.
A clear process.
01
Discover
We listen to your business, goals and needs.
02
Define
We agree on scope, deliverables, timing and fees.
03
Create
We progress through agreed design and approval steps.
04
Launch
We deliver, hand over and discuss what comes next.
GOOD QUESTIONS
Before
we begin.
How is brand identity different from a logo?
A logo is the mark; an identity also includes colour, typography, visual direction and application rules. We can scope either a logo or a broader identity.
I’m not sure where to start. Can we talk?
Of course. Tell us about your business, your goal and the problem you are facing. We will clarify the right next step together.
How are pricing and timing decided?
We prepare a proposal based on scope, deliverables, content and integration needs. Timing, revisions and payment terms are agreed before work starts.
Is the work project-based or monthly?
Identity, websites and software can be project-based; social media and ongoing content can follow a monthly scope. We agree on a model suited to your needs.
Can we work together from another city or country?
Yes. We can work through Turkish or English meetings, shared files and online approvals. We agree on time zones, delivery schedules and any on-site production needs at the start.
Can you work with my existing identity or website?
We review what you have first. We can preserve what works and improve the areas that need attention. Not every project needs to start from scratch.
